How We Helped Grivon Motors Define Its Brand Identity From Scratch

Strategy & Planning

The Challenge

Grivon had a solid prototype—an affordable urban e-bike—but zero digital presence. Their target audience (college-goers and city commuters) wasn’t even aware of them. They needed more than just a logo. They needed identity, visibility, and trust.

Our Strategy for the Coming Year

For 2025, we’re planning:

• Digital-first test drive booking system with local garages
• A referral rewards program for student riders
• Participation in niche innovation expos through our PR partner network

We believe startups like Grivon don’t need to be loud—they need to be authentically visible in the right spaces. That’s what we do.

Our Scope of Work

We worked in three phases:

1. Brand Foundation:
• Crafted the brand story and mission statement
• Designed a bold, energetic logo with urban appeal
• Developed their first brand guideline (colors, fonts, tone)

2. Market Entry Strategy:
• Created a launch roadmap focused on micro-communities
• Helped them get featured in 3 niche urban transport blogs
• Activated awareness through nano-influencer-led test rides

3. Community & Digital Positioning:
• Set up their early user group (with branded Discord server)
• Started “Grivon Trails”—a monthly ride and photo-share campaign
• Delivered one 2-week engagement campaign that increased website visits by 340%